“Happiness is Simple”

The print is small, but look at the lower left-hand corner of this add.  I like to encourage awareness of advertising techniques.  If you are an alert consumer, you will notice this approach to food advertising A LOT!  Marketers create a mood and invite you to join in.

I would rephrase “Happiness is Simple.”  I would say instead, “Happiness is Simplistic – Overly Simplistic.”  In other words, equating potato chips with happiness is an overly simplistic and short-sighted view of happiness.  Yes, they will certainly taste good, I’m sure, but that little burst of happiness will not last long – even if you finish the whole bag.  More dependable happiness does not have to be complicated, but it requires a little more than a bag of chips and isn’t likely to end in regret!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s