The print is small, but look at the lower left-hand corner of this add. I like to encourage awareness of advertising techniques. If you are an alert consumer, you will notice this approach to food advertising A LOT! Marketers create a mood and invite you to join in.
I would rephrase “Happiness is Simple.” I would say instead, “Happiness is Simplistic – Overly Simplistic.” In other words, equating potato chips with happiness is an overly simplistic and short-sighted view of happiness. Yes, they will certainly taste good, I’m sure, but that little burst of happiness will not last long – even if you finish the whole bag. More dependable happiness does not have to be complicated, but it requires a little more than a bag of chips and isn’t likely to end in regret!