“Happiness is Simple”

The print is small, but look at the lower left-hand corner of this add.  I like to encourage awareness of advertising techniques.  If you are an alert consumer, you will notice this approach to food advertising A LOT!  Marketers create a mood and invite you to join in.

I would rephrase “Happiness is Simple.”  I would say instead, “Happiness is Simplistic – Overly Simplistic.”  In other words, equating potato chips with happiness is an overly simplistic and short-sighted view of happiness.  Yes, they will certainly taste good, I’m sure, but that little burst of happiness will not last long – even if you finish the whole bag.  More dependable happiness does not have to be complicated, but it requires a little more than a bag of chips and isn’t likely to end in regret!

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