Shamrock Shakes: Are They Really THAT Special?

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Did you know that one of the most successful ways of luring you in and creating more fast food sales is the “limited time” pitch?   McDonalds’ shamrock shake is a perfect example.  Several people have confessed to me that they are CRAVING one.  And we just got over the “limited time” Girl Scout cookie challenge!

A recent article in Time Magazine talks more about how this selling technique works and why we buy it.  It is expensive to continually change a menu to keep offerings new and different.  It is much easier to add those special items “available for a limited time”, and we are so eager to jump at the idea of getting something that is so scarce!

In the case of the shamrock shake, is it really THAT special?  Any time of year, you can buy a vanilla shake from McDonalds, add a few drops of mint flavoring and a few drops of green food coloring and your shake will suddenly become seasonal.   Instant Irish, without the urgency, so calm down.  It’s not really so special after all.

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4 responses to “Shamrock Shakes: Are They Really THAT Special?

  1. Kim – I agree that the Shamrock Shake isn’t that special since you can green up a vanilla one with a little mint. It is special, and not in a good way, in terms of its sugar content. I wrote this:http://guysandgoodhealth.com/2012/02/11/why-mcdonalds-shamrock-shake-is-a-sugar-monster/ about it.

  2. Wow! I have respect for the occasional craving and certainly fall prey to them myself occasionally…but after reading about the sugar content in the previous comment link, ‘sure am glad the Shamrock Shakes isn’t one of them!

  3. Wow, awesome blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your website is
    magnificent, let alone the content!

    • Thanks for your kind works. I have been blogging for a couple of years now – a great outlet for my writing and a way of spreading good health to a wider audience. Thanks for visiting!

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