Did you know that one of the most successful ways of luring you in and creating more fast food sales is the “limited time” pitch? McDonalds’ shamrock shake is a perfect example. Several people have confessed to me that they are CRAVING one. And we just got over the “limited time” Girl Scout cookie challenge!
A recent article in Time Magazine talks more about how this selling technique works and why we buy it. It is expensive to continually change a menu to keep offerings new and different. It is much easier to add those special items “available for a limited time”, and we are so eager to jump at the idea of getting something that is so scarce!
In the case of the shamrock shake, is it really THAT special? Any time of year, you can buy a vanilla shake from McDonalds, add a few drops of mint flavoring and a few drops of green food coloring and your shake will suddenly become seasonal. Instant Irish, without the urgency, so calm down. It’s not really so special after all.