Tag Archives: advertising

Dieting Sells Magazines

I just got back from a quick trip to NYC, and as I usually do, I picked up a couple of magazines for the plane trip home.  It is a great way to get new ideas – if I choose well.

Looking over the stacks of women’s magazines, I am still amazed at the bright bold lettering leaping off the covers of almost all of them:  10 DAY DIET, INCREASE METABOLISM, DR. OZ . . . LOSE 10 POUNDS IN ONE MONTH . . . .  The list goes on and on.  It makes me weary looking at them, because I know there is nothing really revolutionary about weight loss being sold here.  But magazines ARE being sold because of the claims on the covers.  If the attention-grabbing claims did not increase sales, they would not be there – simple as that.

I bought a Natural Health magazine and a Scientific American: Mind edition.  Much better choices I think.  I found several good articles.  I will tell you about one of them today, and save another for my next post.

Psychological Reports published a study that looked at how eating environment affects calorie consumption at a Hardee’s restaurant.  They redid the decor, dimmed the lights, played soft jazz, and found that diners consumed 18 percent fewer calories than similar diners in a typical Hardee’s.

Don’t expect fast food restaurants to jump on the bandwagon though.  They prefer bright lighting.  It encourages people to eat quickly and leave.  This doesn’t mean the information can’t help you.  Try setting a pretty table, dimming the lights, lighting a candle or two, and listening to soothing music.  See what happens to your calorie intake.  Even if you eat no less than you usually do, your stress hormones are likely to turn themselves down a notch.  That is also good for weight loss . . . and health.

Interesting Signs!

A sign like this just might show up in a dressing room near you.

I love treasure hunting for clothes.  I never know what I will find at T.J. Maxx or my favorite resale shop.  On a recent visit to good old T.J.’s, my “find” was a hooded exercise shirt – certainly something a person who works at a gym can use!

I headed to the dressing room, closed the door, and prepared to try it on.  As I looked in the mirror, I had to laugh.  A sign stared back at me – a very clever and sneaky message – “You should get it!”  As I turned to face the door, another one caught my eye – “This would be a great score for you!” Continue reading