People tend to believe what they read in the media. Journalists wouldn’t give us bad information . . . would they??
A recent study pulled a bit of a fast one on the media. The apparent results of the study, which were reported in many respected international journals and newspapers, reported that adding dark chocolate to a low carb diet increased weight loss by 10% when compared with the same diet without the chocolate. People also kept the weight off better.
But wait! Before you leave your computer and rush off to the nearest convenience store for your weight loss miracle, you should know just one itty bitty detail. The study behind the study was intended to find out how difficult it would be to get bad science into the mainstream media.
It turns out that it wasn’t hard at all. A strategic press release was all it took to get the journalistic world going. The chocolate study, which had several major flaws, was picked up by major newspapers and scientific journals, apparently without much further review.
The lesson is this: Be careful not to change your diet based on information you get from the internet and the newspaper. Attention-grabbing headlines do grab us. When you are checking out at the grocery store, read a few just to remind yourself what an art it is to draw us in. Until you see several reputable studies that come to the same conclusions, just keep walking.
I have yet to find a “too good to be true” eating plan that isn’t just that – too good to be true.